Lahaina's Slow Burn: Two Years After Devastation

Maui Needs Visitors. Here’s How to Visit the Tropical Destination Mindfully. It’s been two years since the fires ravaged Lahaina, causing immeasurable loss and leaving a deep scar on the heart of Maui. As an industry analyst, I’ve spent a lot of time thinking about recovery, resilience, and the power of mindful support. We recently traveled to Maui, talking to locals and visiting businesses, and the message was clear: they need visitors. But here’s the thing about recovery, whether it’s an economy or an ecosystem – it’s not just about showing up. It’s about showing up right. ...

November 2, 2025 · 8 min · Emma Chen